10 Twitter growth lessons from Sam Parr

Sam Parr has grown his account to 185K followers in just 2 years. His content is a mix of interesting tweets, personal updates and amazing storytelling. I studied his account and learned some cool insights. 10 Twitter lessons from @thesamparr:

1. Write Threads The secret to growing on Twitter is threads. But not generic threads and listicles. Instead, story-based, case study threads in your niche. Sam's niche is launching and running businesses:

Sam Parr

@thesamparr

I LOVE boring non-Silicon Valley, family-owned businesses. This one's a good one: ABC Supply, a roofing material business. 1 of the largest private companies in America with $10billion in revenue. The founders are Ken, Diane Hendricks, worth $8 billion. Here's there story 👇🏻 https://t.co/40twk9CCKQ

2. Spiky opinions Don't be afraid to share spiky points of view. They start interesting conversations and you get to connect with your followers at a deeper level. Sam doesn't hold back when criticizing something:

Sam Parr

@thesamparr

What the hell do people who work at LinkedIn do all day? Cuz they certainly aren’t working on product.

3. Share cool stuff Not all content you create on Twitter has to be your own. You should share interesting findings that will be interesting to your audience. But do share your 2 cents when you share stuff -

Sam Parr

@thesamparr

THIS IS AMAZING. The chat logs from when Zuck was buying Instagram. Highlights: Zuck: I can't get to $2b. Systrom: $2b was my absolutely say yes number. I'll have to think on it. Just 2 dudes negotiating the best $1 billion acquisition ever via Fb messenger. My style. https://t.co/jA6mYgRbcL

4. Share behind the scenes Not all your content has to be perfectly polished. Bring your audience into your process. Share background details of the work you do.

Sam Parr

@thesamparr

We doing things. @ShaanVP @hasanminhaj @MrBeast https://t.co/dG1nZ94LkE

5. Build deeper connections. Get closer to your audience and take them off the platform. Ask them to send you a DM, sign up to your newsletter, or even join an IRL meetup with you.

Sam Parr

@thesamparr

Its official. @ShaanVP and I are hosting an event. We'll get all the popular dorks on business Twitter to come. An excuse to meet all your imaginary online friends IRL. @awilkinson @sweatystartup @stephsmithio and all the rest of the dorks. Come. https://t.co/f0TxcLPcyJ

6. Share personal Even if you use Twitter for business connections, it doesn't have to be only about work. Especially once you build a decent following, your audience wants to know more about your personal life. Don't be afraid to share it -

Sam Parr ⚪️

@thesamparr

We had a wonderful family road-trip to Missouri to see family! Merry Christmas! https://t.co/0UNvSAs7mt

7. Ask interesting questions Quality engagement is the key to growing on Twitter. And asking cool questions is a great way to get engagement. Sam is a master at asking good questions.

Sam Parr

@thesamparr

What are the biggest businesses you know of that are owned 100% by 1 person. Mine: - Tilman Fertitta owns 100% of Landry's, which does over $1b in profit/year - Dyson, the vacuums. $8 billion revenue - Panda Express.$2b (i think) what else?

8. Share Your Unique Lessons The wins and failures of your past can be valuable to your audience. Compile those lessons into threads and publish them regularly. Sam wrote about his hot dog business and it became a viral thread.

Sam Parr

@thesamparr

I tweeted about my hot dog business, Southern Sam's: Weiner's as Big as a Baby's Arm. A few people asked me questions. Here is the story... https://t.co/kITLm1Je67

9. Tell stories Storytelling is one of the most powerful forms of writing. Be it in long-form threads or short tweets. Try to frame your content as a story. This is a great example of a story tweet from Sam -

Sam Parr

@thesamparr

She was giving out samples of her 6-month old food startup - sourdough baking mix (no sugar) - used to work in fintech - 29 years old - cold emailed Whole Foods. They’re now stocking the product - sells 30 packs a day giving out samples - no funding no employees Jesha’s Bakery https://t.co/iYz2F6BRXA

10. Launch products Ultimately you want to use your Twitter following to get traction for your business. It can be through connecting with cool people, working with them, and even launching products with them. Just like Sam did with his course -

Sam Parr

@thesamparr

⚡️ANNOUCEMENT:⚡️ How I reversed engineered my way to a business that made tens of millions of dollars... When starting The Hustle I studied so many business models. I tracked them all in a spreadsheet.

Hope this thread gives you a few ideas for your own Twitter growth. If you liked it then please these lessons from Sam with your followers. 👉 RT this thread ♻️ Thanks ❤️

Tibo

@tibo_maker

Sam Parr has grown his account to 185K followers in just 2 years. His content is a mix of interesting tweets, personal updates and amazing storytelling. I studied his account and learned some cool insights. 10 Twitter lessons from @thesamparr: