Your satisfaction is my gaurantee

Are you someone who learns better with visuals & examples? If so - (me too) then this copywriting thread is for you. Prepare to bookmark this one 🔖 Let's dive into why Apple puts out some of the BEST copy of all time, and dissect how they do it, so you can too 🧵🪡

The sauce 🪄 Use simple, contextual, and well-known words & phrases. Then arrange them in a way that’s pleasing to the consumer's mind. This is literally what Apple does every time and in the next couple tweets, I'll prove it to you 👇🏼

1️⃣ Macbook Air Copy This phenomenal copy says so much with just 3 words. It repurposes the phrase “light years ahead” by showing a Mac called AIR is light, fast, and superior to the competition. 📝 Pick relevant words or phrases and break them up with clever punctuation. [img:ep3sQgpkO]

💄 Adult Creator example using the same tactic: -Repurpose a common phrase: Slippery when wet -Break it up with clever punctuation: Slippery. When Wet. -Add the CTA (Call to action): Slippery. When Wet. Unlock this video to get me soaked. 💥 Boom. Apple-level copy.

2️⃣ iPad Air Copy This headline for iPad plays with adjectives followed by listing the benefit. Benefit: iPad can do a lot of stuff. Word: Capable. Benefit: iPad doesn’t cost a lot. Word: Affordable. 📝 Templatize this headline style [Adverb adjective] [Descriptive word] [img:J07tdZL7j]

💄 Adult Creator example using the same tactic: Benefit: I make you cum Word: Satisfied Benefit: for less than $1 a day Word: Affordable Suprisingly Satisfying. Unbelievably affordable. 💥 Boom. Apple-level copy.

3️⃣ iPhone Copy This 'water' phrase is common & it becomes instantly witty because the copy is talking about a waterproofing feature. 📝 Find common phrases related to the point you’re trying to make. Google stuff like...“Phrases related to...” [img:yPWcsCYAO]

💄 Adult Creator example using the same tactic: -Repurpose a phrase: Loads of fun A place where you'll literally have 'loads' of fun 💥 Boom. Apple-level copy.

4️⃣ M1 Chip Copy Draw contrast with contextual words because that's where the sauce is. “Devours” & “Sips" are both food-related words. Like you devour a meal, but you sip juice. 📝 If you’re trying to draw a contrast, use words from the same family. [img:F0NaCZv0V]

💄 Adult Creator example using the same tactic: -Draw contrast with contextual words from the same family: taste/savor Taste desire. Savor satisfaction. 💥 Boom. Apple-level copy.

5️⃣ Apple Search Copy 'Top of mind' is a well-known phrase & pairing it with a similarly rhythmed headline is clever. 📝 Use the same sentence structure and repeat one word in at least 2 sentences. Either at the start or the end. [img:Rr5TxuGgJ]

💄 Adult Creator example using the same tactic: -Repurpose a phrase: 'On your mind' -Similar sentence in structure: 'On your screen' Add repetitive first or last 2 words.. On your mind. On your screen. 💥 Boom. Apple-level copy.

6️⃣ iPhone Copy Use rhyming to describe a feature or the benefit of the product. 📝 Figure out the primary benefit of your product then use one word to describe it. Next, find rhyming words on rhymezone(.)com to build a great sentence structure. Bonus 💡: Use the rule of 3 [img:YHshOXcHt]

💄 Adult Creator example using the same tactic: -Use rhyming to describe the benefit: Climax -Next, find rhyming words on rhymezone(.)com to build a great sentence structure. Climax. Relax. 💡 Rule of 3: Sit back. Relax. Climax. 💥 Boom. Apple-level copy.

7️⃣ iPhone Copy Leap year signifies the gap year of the iPhone as well as hinting how big of a leap the next iPhone is gonna be. As usual, that’s brought out by a familiar phrase. Practically a double-edged word sword. 📝 Be self-referential & use a double meaning. [img:-xu6HdwSv]

💄 Adult Creator example using the same tactic: -Repurpose a phrase: Satisfaction Guaranteed -Incorporate a double meaning: Satisfaction (also means climax) Your satisfaction is my guarantee. 💥 Boom. Apple-level copy.

Hopefully, this demonstrates some of what we've discussed more clearly for our example based/visual learning followers. If this helped you consider RTing to help other creators who may be following you ❤️ #CEOsquad doesn't gatekeep 💪🏼