First you must build a rented audience, and then you MUST build one you own 🧵🪡

Social platforms are RENTED.
Email lists/Text lists are OWNED.

1. Build a rented audience

With social media, you’re at the mercy of the algorithm, & at the same time, these algorithms connect you to people all over the world.

That’s the power of social media - it gives your content reach and helps it travel.

Why is it rented?

Because at any moment, the algorithm can change, (or you can get shadowbanned) & you reach 10% of your audience.

On the other end, its distribution abilities make it essential to building an audience.

This makes it a perfect tool to build an owned audience.

2. Pick 1 channel

Find where your target audience lives.

Which platform they consume content on.

And which content creation efforts fit your strengths (ex. text, short-form video, audio)

Select the platform and go all in.

When you master communicating on one platform, scale.

3. Form an identity/brand

If someone didn’t know your name, how would they describe you?

Once you’ve determined the identity, create an expectation for your audience. (My audience expects to c*m to new content daily)

Meet/exceed it, & you’re on your way to creating your brand.

4. Create more than you consume

@naval
 said, "To be a good creator, you have to be creative. To be creative, you have to be constantly creating"

Create content.
Get feedback from your fans.
Repeat what worked.

@naval 5. Build an owned audience

Creating a large audience on a social platform is a perfect gateway to building an owned audience.

An audience where you control the reach & communication line.

AKA an email or text list..

(Why do you think I have that text button on my IG set up?)

@naval One tap and you can communicate to your entire audience, one you own, that no one can take away, or de-platform you from. 

THAT is a business with stability.

@naval I'm only sharing what's worked for me as an adult content creator, & not gatekeep info that might work for you. Nothing is ever one-size-fits-all, & certain tips are more valuable depending on what level you're at career-wise. Feel free to take what's useful & leave what's not ❤️

FREE adult creator education for adult entrepreneurs. Sharing what’s worked for me for you to modify & use if you wish #CEOsquad 👉🏼@MelRoseMichaels

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