A few rarely talked about - yet proven ways to grow and optimize Instagram 🧵🪡

For conversions - use one link

If your goal is to maximize ONE metric, then only use one link in your bio.

Linktree-like pages have their place...

But it also adds extra steps.

Whatever the desired outcome -- maximize for it.

Make it as simple as possible.

Shares and Saves

Shares and saves mean your content is valuable.

IG reads this and pushes your content outside your followers.

The more people save and share your content, the more they'll see you as worth pushing to the discovery page.

"Save this for your spank bank later"

BIO

Your bio can be the difference between someone following you or scanning your content and leaving.

Tell someone what to expect.

Why to follow.

What's in it for them.

Optimize this by testing different bios.

Scale a feature

Some accounts make a killin' on IGTV.

Some on IG Reels.

Some w/ carousel posts.

When you find the feature that's driving the most results -- scale it.

Currently, some accounts are going 0 - 10k scaling their IG Reels efforts.

It's pretty wild..

Follow Your Top Followers

You know those people who constantly engage with your posts, comment, & DM you?

Follow them.
Engage with their content.
Show that you care.

This will make them an advocate for you long term. It's why they'll show up at expos for you. Buy merch, etc

If you love our resources, grab a copy of the #SWCEO planner. Includes goal setting, monthly/weekly planning, content tracking, promo buy tracking, biz expenses, physical good sales, compliance forms & MORE!

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FREE adult creator education for adult entrepreneurs. Sharing what’s worked for me for you to modify & use if you wish #CEOsquad 👉🏼@MelRoseMichaels

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