from Lenny Rachitsky | by Lenny Rachitsky

Today marks exactly one year since I moved to a paid newsletter. Since then: ✔️ Published 80+ posts ✔️ Subscribers grew from 8k to 58k ✔️ I've gone from zero to now making *twice* what I made at my last tech job Below are my 15 favorite posts from the past year 🧵 t.co/7wUYoX8yvq t.co/e77fpq4QOm

1/ How the biggest consumer apps got their first 1,000 users t.co/OMjALd5Jjm

2/ What is good retention t.co/JeLMYVffzO

3/ How to increase your retention t.co/7DwBpzVqdo

4/ How to increase virality t.co/lBQ9XKScHA

5/ How to increase conversion t.co/tgWrK8JdYa

6/ Generating buzz for your product t.co/CW7DXSxssc

7/ Positioning t.co/PYx4sHJtjJ

8/ What it feels like when you've found product-market fit t.co/7dw8HBPjh3

9/ How today's fastest-growing B2B businesses found their first ten customers t.co/xsMdYlBUTY

10/ The most important bottom-up SaaS metrics to track t.co/FokFEoD6Fv

11/ How to price your SaaS product t.co/fcjrvos2PO

12/ Content-driven growth t.co/kQdsEk3mhT

13/ Winning at SEO t.co/9VAJygIOg9

14/ My favorite product management templates t.co/4iCJKFI27s

15/ A comprehensive survey of Product Management t.co/bofRFSpnKF

16/ Getting better at product strategy t.co/DhtmyPKKjv

16/ If you found yourself clicking into these links, consider subscribing! If one post helps you make one better decision this year, it'll be worth it. And most companies let you expense it 👌 t.co/MgWukoX3sj

17/ Special thank you to @LeeJacobs and @leepnet for encouraging me to go paid, @andrewchen for being my VERY 1st paid subscriber, @VHSchneider for helping me develop my writing skills, @KiyaniBba for 30+ community wisdom posts, and all of YOU for allowing me to live this life 🙏

18/ Also! @nbashaw for early guidance on the paid newsletter path, and @joulee for writing an incredible newsletter for years that inspired my approach to newsletters.