from Lenny Rachitsky | by Lenny Rachitsky

Seven ways to get attention for your product Read on for 60+ examples 🧵 pic.twitter.com/yULe5rVVYS

Strategy 1: Create a viral video Example: @goldieblox youtube.com/watch?v=M0NoOt…

Example: @PooPourri youtube.com/watch?v=ZKLnhu…

Example: @mmhmmapp youtube.com/watch?v=c8KhKB…

Strategy 2: Launch a mini-product, or “drop” Example: @PartyRound Helpful VCs twitter.com/alexisohanian…

Example: @calm, Do Nothing for 2 Minutes donothingfor2minutes.com

Example: @JoinToucan jointoucan.com/own-the-word/c… pic.twitter.com/j0QIucyoBY

Example: @stir goodbyemixer.com

Strategy 3: Run an enticing limited-time offer Example: @Coinbase twitter.com/coinbase/statu…

Example: @CAH, $5 for nothing vox.com/2015/11/28/116…

Example: @Fast $5 hoodie twitter.com/pkligerman/sta…

Example: @CashApp, 99% off everything twitter.com/CashApp/status…

Strategy 4: Coordinate an influencer-led promotion Example: @Step and @charlidamelio pic.twitter.com/ICz43nb9Fj

Example: @SPANX x @Oprah inc.com/sara-blakely/h…

Example: @Casper x @KylieJenner instagram.com/p/0gMVQOnGnn?…

Strategy 5: Co-marketing Example: @microacquire x @Pipe twitter.com/agazdecki/stat…

Example: @MainStreet x @stripe twitter.com/atlas/status/1…

Example: @GoPro x @redbull youtube.com/watch?v=Aec4uW…

Example: @WearAtoms x @APompliano atoms.com/bitcoin

Strategy 6: Organize an exciting offline experience Example: @Snapchat Spectacles vending machines theverge.com/2016/11/10/135…

Example: @hinge Launch Party washingtonian.com/2013/02/08/hin…

Example: @simulate Dino Nuggs Hunt simulate.com/drop/001 pic.twitter.com/KR6X0cy6xn

Strategy 7: Pick a fight Example: @fanhouseapp x @Apple twitter.com/jasminericegir…

Example: @salesforce x Siebel Systems businessinsider.com/marc-benioff-s… pic.twitter.com/hYAIteVsPi

For so much more, including 40+ more examples, don't miss this week's epic guest-post by @abouelatta_ali lennysnewsletter.com/p/turbo-boosts

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