from Lenny Rachitsky | by Lenny Rachitsky

Seven ways to get attention for your product Read on for 60+ examples 🧵 t.co/yULe5rVVYS

Strategy 1: Create a viral video Example: @goldieblox t.co/1ZfhykBwFN

Example: @PooPourri t.co/aNRG3MhsIn

Example: @mmhmmapp t.co/XQtBKi2szW

Strategy 2: Launch a mini-product, or “drop” Example: @PartyRound Helpful VCs t.co/rCEsyv6oLG

Example: @calm, Do Nothing for 2 Minutes t.co/spVNtPgXhp

Example: @JoinToucan t.co/7Dh6XTNacD t.co/j0QIucyoBY

Example: @stir t.co/Od0oacpFqE

Strategy 3: Run an enticing limited-time offer Example: @Coinbase t.co/KdfsoUtuko

Example: @CAH, $5 for nothing t.co/cQEmpH3VO4

Example: @Fast $5 hoodie t.co/xcTpOqyMYm

Example: @CashApp, 99% off everything t.co/JB2zqPVN2l

Strategy 4: Coordinate an influencer-led promotion Example: @Step and @charlidamelio t.co/ICz43nb9Fj

Example: @SPANX x @Oprah t.co/4W2VW78vcF

Example: @Casper x @KylieJenner t.co/he8r1y24Z8

Strategy 5: Co-marketing Example: @microacquire x @Pipe t.co/i30noUyPjn

Example: @MainStreet x @stripe t.co/5Gxs6zkibJ

Example: @GoPro x @redbull t.co/GThs06wZ81

Example: @WearAtoms x @APompliano t.co/0ycNqZO4NE

Strategy 6: Organize an exciting offline experience Example: @Snapchat Spectacles vending machines t.co/k6uBFNKLCS

Example: @hinge Launch Party t.co/xw67dAiqGr

Example: @simulate Dino Nuggs Hunt t.co/2o8MItpewm t.co/KR6X0cy6xn

Strategy 7: Pick a fight Example: @fanhouseapp x @Apple t.co/ssAlwNONRf

Example: @salesforce x Siebel Systems t.co/7HwpOLPV0b t.co/hYAIteVsPi

For so much more, including 40+ more examples, don't miss this week's epic guest-post by @abouelatta_ali t.co/oBAVNuNJYv

And if you enjoy learning about early growth strategies, definitely subscribe to @abouelatta_ali's newsletter t.co/1gnimV6yV2