from Khe Hy | by Khe Hy

Forget being a VC-backed founder. The "it company" today is the lifestyle business. No investors, no board meetings, total freedom. Maybe it's possible, but you gotta know what life you want to live. @KevinEspiritu is the 🐐 of lifestyle businesses. He grew a blog into a $40 million media and e-commerce juggernaut. Here are 4 takeaways from our podcast: 1. Obsession fuels the fire It started with poker. Then writing. Then YouTube. Now managing a team and complex supply chains. 2. Your relationship with money is complex Kevin is frugal and cautious in his personal life. Yet spends aggressively in his business. 3. You will second guess your "lifestyle business" Any growing business needs to respond to the marketplace, customers and employees. You'll always have a fire to put out. 4. Audience-first businesses provide optionality Yes, the content game is competitive AF. But if you serve your audience, they will reward you with new business opportunities. Check out the full episode ↓↓↓

@KevinEspiritu Full interview on YouTube (and The Examined Life Podcast wherever you get your pods) t.co/3ywon3fbwc t.co/HAijgXQjLN

Clarifying that while not VC-funded, Epic has taken outside investors