from Darth Autocrat (Lyndon NA) | by Darth Autocrat (Lyndon NA)

. :: Google's Link Guide Changes :: So ... G made some updates/additions to their docs, and I'm seeing a few mentions of it ... ... and ... I'm not seeing any real reason for it? I don't think anything is "new" per-se? t.co/C2xSyzMwZ4 >>> #SEO #Links

>>> Not squishing links together is common sense Link text is known Descriptive/informational link text is common sense G using context (surrounding text) is known G attempting to extract URLs for discovery is known Not using JS reliant links is known + common sense

>>> So it's really just a collation of the things that Google/Googlers have said for .... a decade+? (much of this stuff was covered when I was a TC, so over 10 years ago!) . The bit that concerns me though ... is the Outbound Link bit... >>>

>>> "... Linking to other sites isn't something to be scared of; in fact, using external links can help establish trustworthiness (for example, citing your sources). ..." I can see: 1) People declaring OBLs as ranking factors 2) People jumping on (E)EAT (again!) >>>

>>> For those of you that didn't know; links are a factor for the origin page, as well as the destination (the text in an carries more weight than the same text in a

) But that's not the same as saying that outbound links to good sites is a ranking factor. >>>

>>> So, if at all possible, can someone from @googlesearchc please clarify that a bit more? Are you saying/suggesting OBLs improve ranking (if so, how), and if there is influence from EEAT (if so, is it actually part of the algo, not just QR metrics) . Thank you.

(Oh, and if you are able to help ... can you also make any required distinctions between Discovery/Crawl queue and Ranking - such as identifying, parsing and extracting URLs from JS based links ... do those pass PageRank etc., or are they solely for discovery still?)