from Balaji | by Balaji

I love you @sriramk, but the media flippening has already arrived. The New Yorker doesn't cover @MrBeast. @MrBeast covers the New Yorker. He has 100-1000X the engagement on social media. t.co/FVfZsEjbWV t.co/1wvSmdwvsY

The media flippening is already here. US media corporations aren't trusted. And they lost a key censorship chokepoint last year. So traffic now flows to individual creators. t.co/8a97mJvCek

The formerly mainstream media is now just downstream media. Downstream of the internet. And downstream media coverage is now a vanity metric. At best, it indicates that you're old-fashioned. At worst, it indicates that you've failed to build your own distribution. So, go direct.