Discovery Tools

Collin Schmelebeck | The Google Ads Guy

@SchmelebeckPPC

about 1 year ago

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Are you killing it with FB Ads? You'll want to know about Google Discovery Ads (EASY plug-in-play for your winning creatives) And guess what?! 3 NEW Discovery tools Google just released Let's break them down👇 [img:gif-iVRNiLJx6]

New Discovery Tool #1 All accounts will now have access to using product feeds w/ Discovery campaigns (since this has been in beta w/ selected accounts, I've seen great performance once this came to the campaign) [img:gif-lQd7sb-lC]

New Discovery Tool #2 Data-Driven Attribution (DDA) will be available in Q2 for Discovery campaigns (a major help if you rely upon in-platform attribution)

New Discovery Tool #3 Conversion Lift Experiments (new) If you're running both video action campaigns and Discovery campaigns, you can reach out to Google support and ask to measure their impact (based on geography) Not sure how it works? Next tweet 👇

Conversion Lift What? What is it? > it helps measure direct actions taken by audiences viewing your ad How it works > target audience is split into 2 ad groups (people who view, people who would've viewed but didn't) > at the end 2 groups will be compared

How is Conversion Lift Measured? > Incremental Conversions (Absolute Lift) > Relative Conversion Lift > Incremental Conversion Value

Are you killing it with FB Ads? You'll want to know about Google Discovery Ads (EASY plug-in-play for your winning creatives) And guess what?! 3 NEW Discovery tools Google just released Let's break them down👇 1: Feeds For All 2: DDA in Q2 3: New Lift Experiments

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