from George Ten | by George Ten

Copythinkers! Today’s task: You’re selling a mentorship that teaches startups how to market. Task: Come up with urgency to make them wanna buy NOW. Restrictions: No traditional urgency. No timer. No spots left. No ending date for the offer. Go!

Let’s crank it up a notch. You’re not allowed to use recession-urgency. Find the NATURAL urgency point for the target market.