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Wes Kao šŸ›

@wes_kao

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Some folks say ā€œAvoid jargon! People don't know what x means!ā€ Actually the best marketers use jargon to repel folks who aren’t a fit–and to attract the right customers. Here are 3 examples of jargon used effectively:

23 days ago

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I don't know who needs to hear this but if you feel self-conscious talking about your work.... you are probably exactly the kind of person who should talk more about your work šŸ’œ

25 days ago

Next time you think your product has a problem--stop. It's not a bug, it's a feature. A simple framework for turning problems into solutions: 🧵

30 days ago

How to monetize your expertise: On Thursday, I’m hosting a Q&A with • @emilykramer, fmr Head of Marketing at Asana • @ChristianWattig, Head of Training at DataRails • ​​@amandanat, VP of Marketing at SparkToro Learn how they turned their insights into revenue streams.

about 1 month ago

Living in the past is sad. That’s why I try to be ā€œnostalgic in the moment.ā€ What does this mean?

5 months ago

Happy Halloween from your friends at @MavenHQ šŸ‘» t.co/6jZ8R65gTH

5 months ago

Most of us ask for things all the time… But we don’t think about why the other person would say yes. How to get buy-in from anyone:

5 months ago

What’s one thing that’s conventional wisdom in your craft, but you don’t do it & still get outcomes that are just as good? I’ll go first: I don’t have a set time to write, never have. Been writing my newsletter for 12 years, wrote 47 articles in 2020, and thread/wk for 9 months

7 months ago