from Balaji | by Balaji

Do not hire PR at all. Only hire creators and influencers instead. t.co/O7a0CkseE7

Hire your own creators. Create your own content. Build your own distribution. Engage your own community. Do not hire PR people who think their role is to give free content to employees of media corporations. That is an obsolete model.

Going through legacy media corporations is like writing code for Windows. It was once important. It now isn’t. You can build a billion dollar business without ever writing a line of Windows code or giving free content to legacy media corporations. And you should.