Balaji
almost 3 years ago
This is a common phenomenon that also happens outside movies. It’s the opposite of a rebranding. A rebranding changes the frontend interface (the brand) but keeps the backend constant. This is instead a silent backend update. The frontend is constant, the backend is changed. t.co/6hj1MUxjVD
Rebranding: same content, different symbols Reinterpretation: same symbols, different substantive content t.co/b2GKjyUYFo
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