Author of the Network State. Founder of the Network School.

Balaji

This is a common phenomenon that also happens outside movies.

It’s the opposite of a rebranding. A rebranding changes the frontend interface (the brand) but keeps the backend constant.

This is instead a silent backend update. The frontend is constant, the backend is changed. https://t.co/6hj1MUxjVD

These movies are intentionally named identically to the originals so that they will have algorithmic priority, and the distinction of the classics will be left only to an eventually opinionated minority as 'content' platforms dictate the entire cultural intake of future audiences

Definitely never working for the New York Times

Joe Viewtiful

Rebranding: same content, different symbols

Reinterpretation: same symbols, different substantive content https://t.co/b2GKjyUYFo

Immutable money, infinite frontier, eternal life. #Bitcoin

from Balaji | by Balaji