GST, cash crunch hit handloom sales as festive season nears As festival season handloom sales get under way, a variety of factors are acting as a drag on sales even as weavers are increasingly leaving the sector for more regular work and higher wages.

However, the positive side includes an increase in visibility of handloom products and buyers seeking out genuine material.

The process has been strengthened, at least partially, by the current bout of a heat wave that has driven the demand for 100% cotton products, said a handloom society in North Paravur.