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Trung Phan

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In 1981, Absolut Vodka launched the longest-running ad campaign ever. The Swedish brand produced 2k ads over 25 years, all in the same format. Its success -- with help from Andy Warhol -- is a testament to simplicity and the persuasive power of repetition. Here's the story 🧵 t.co/nMky9TlS97

over 1 year ago

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Stumbled into maybe the greatest Spotify playlist ever t.co/ZTyqf8MrtX

over 1 year ago

Jack Dorsey doesn’t use a laptop or tablet. All work done on the phone, to avoid distractions. Kinda baller. t.co/7eHaz86bST

over 1 year ago

Time to create $100 billion in market value: Apple: 31 years Microsoft: 21 years Netflix: 20 years Amazon: 17 years Facebook: 8 years Google: 7 years Andy Jassy: 2 days

over 1 year ago

1/ Amazon is well-known for its writing culture: ◻️ "Mock press releases / FAQs" for new product pitches ◻️ "6-page memos" instead of Powerpoint It force clear thinking and encodes a specific approach to innovation (especially for a post-Bezos world). Here's a breakdown 🧵

over 1 year ago

Microsoft just reached $2T, pushing Steve Ballmer's net worth to $80B. Interestingly: when Ballmer joined MSFT in 1980, he was employee #30 and received ZERO equity. By its IPO in 1986, he owned 8% of MSFT. How did Ballmer get that stake? A contract quirk. Here's the story🧵 t.co/oX4fuzLE4V

over 1 year ago

In 2001, Larry Page and Sergey Brin were looking to hire a CEO. They picked Eric Schmidt in part because they all hung out at Burning Man. Schmidt'd package: $250k base + $300k bonus + 6% of Google. He's now worth $24B. Lesson: It's not what you know, it's who you party with. t.co/sc72J4hiiH

over 1 year ago

Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend. Its creator is Vietnamese-American David Tran, making the sauce's success a tale of immigrant hustle and a product that literally sells itself. Here's the story🧵 t.co/siEoK6UeLs

over 1 year ago

When you go to a Vietnamese restaurant with your non-Vietnamese friends and order Vietnamese food food while speaking Vietnamese. t.co/atHz8WZ8bv

over 1 year ago

In 1992, Southwest Airlines had the motto “Just Plane Smart”. Another aviation firm had the motto “Plane Smart”. The CEOs resolved the trademark dispute w/ an arm-wrestling match. Despite smoking a cig and rocking a headband, legendary Southwest CEO Herb Kelleher somehow lost. t.co/pmygoAFECi

over 1 year ago

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