from Nicolas Cole 🚢👻 | by Nicolas Cole 🚢👻

Ogilvy's Rules For Creating "A Big Idea" 1. "Did it make me gasp when I first saw it?" 2. "Do I wish I had thought of it myself?" 3. "Is it unique?" 4. "Does it fit the strategy to perfection?" 5. "Could it be used for 30 years?" t.co/j6NKDabaFh

"Unless your advertising contains a big idea, it will pass like a ship in the night." - David Ogilvy t.co/6aJOXFyhbV

"There are no dull products. Only dull writers." Another great Ogilvyism.