from Nicolas Cole 🚢👻 | by Nicolas Cole 🚢👻

Languaging 101 In 2000, Malcolm Gladwell wrote one of the best-selling nonfiction books of all time. "The Tipping Point." What most people don't know is why this book sold 3 million copies. It's because Gladwell invented new language for a familiar concept. 🧵👇 t.co/CIjflLWtf3

The Tipping Point is defined as: "The moment of critical mass, the threshold, the boiling point." In his signature style, Gladwell then goes on to tell various stories that show "tipping points" in life, business, and so on. But the stories aren't what readers remembered. t.co/G8BrTGzpcZ

Readers remembered the definition of the new language. Ask anyone who has read the book to recall a story, and they likely won't be able to. What they will recall is what "the tipping point" means. And who created that definition? Gladwell. t.co/kSrKuw7nH8

Legendary writers are languaging experts. Languaging = the strategic use of language to change thinking. "The Tipping Point" isn't a novel concept. It's basically how word-of-mouth marketing works. Eventually, momentum tips, and word-of-mouth catches like wildfire.

What made "The Tipping Point" sell 3 million copies was that it claimed the language of the problem & solution. Gladwell was the one to say, "Hey, that phenomenon that happens? Let's call that something." The book is just a bunch of examples. It's the definition that sticks.

If you want to write things that change how people think, you have to be strategic with your language. You have to move people's thinking *from* the way it is, *to* the way you want it to be. Master the art of languaging, and you can change the world. t.co/33jNyo4Fc5