from Nicolas Cole 🚢👻 | by Nicolas Cole 🚢👻

How to clarify your niche framework: WHAT | FOR WHO | SO THAT • What are you writing about? • Who is it for (be specific)? • To deliver what sort of outcome? Here's what this looks like in action 👇

"I write about productivity." No! WHAT: "I write about productive work habits." FOR WHO: "For busy product managers at SaaS companies." SO THAT: "So they can have more time to build meaningful relationships with their coworkers." Wow, so much better!

"I write about real estate." No! WHAT: "I write about how to buy your first rental property." FOR WHO: "For people who want to get started in real estate but have no money." SO THAT: "So they can quit the job they hate and create a job they love." Wow, so much better!

"I write about birds." No! WHAT: "I write about bird watching." FOR WHO: "For retired Wall Street traders who want to reconnect with nature." SO THAT: "So they can live out their days connected with the Oneness of It All." Wow, so much better!

Writing is a game of specificity. If you want to learn how to write things that are new & different in the world, start here: t.co/34AcQYuW3r