from Nicolas Cole 🚢👻 | by Nicolas Cole 🚢👻

Attention Writing Twitter 📢 Only 7 days left to join the LAST Ship 30 for 30 cohort of the year. ...and it's looking to be our BIGGEST cohort yet. In celebration, let's play a game. 1 RT = 1 digital writing tip we share inside the course. Ready, go.

You can join the last Ship 30 for 30 cohort of the year here 👇 t.co/6aJOXFyhbV

Digital Writing Tip #1: It's your content. You can do anything you want with it. Atomic Essays can become: • Newsletters • Landing page copy • eBooks • Digital Products • Course material • Scripts for podcast episodes • Etc.

Digital Writing Tip #2: You make your headlines more compelling by increasing the voltage ⚡️⚡️⚡️ You can do this to your: • WHAT? • WHO? • FEELING • PROMISE More description in any one of these parts of your headline = ⚡️⚡️⚡️⚡️⚡️ t.co/DkAUak005Y

Digital Writing Tip #3: You are not the main character. Your reader is. This means, even if you're telling "your story" or sharing "your insights," you have to find a way for it to relate to the reader's wants, needs, questions, and desires. They should see themselves in you.

Digital Writing Tip #4: All content can be reverse-engineered in 4 buckets. • Actionable • Analytical • Aspirational • Anthropological We call this The 4A Framework. Start here, and your writing will have 10x more clarity. t.co/KDsHlC0KdZ

Digital Writing Tip #5: DO NOT START A BLOG. A huge reason we started #Ship30for30 was to help writers avoid making the BIGGEST mistake when writing online. Your blog has zero distribution. Instead, we help writers start their own Social Blog. t.co/IhAfzBM08M

Digital Writing Tip #6: Write for the version of yourself 6+ months ago. So many people want to write, but aren't sure what to write ABOUT. Here's an easy framework: Write for the version of you who didn't know what you know today. Help that person.

Digital Writing Tip #7: Not sure how to structure your writing? Use a proven approach. "Lists" have a bad reputation, but they're a terrific way to organize ideas. You can organize just about anything into a list. t.co/ZikKhpNcXP

Digital Writing Tip #8: It's only clickbait if you fail to keep your promise to the reader. If you write an amazing headline but the content is sub-par, you "tricked" the reader. They call that clickbait. But if DELIVER on the promise, guess what? *Bookmarked*

Digital Writing Tip #9: Credibility can come in many forms. Don't feel like you're "the expert" on anything? Go out and curate what experts have to say about X. Congrats! You're now "the expert of curating experts on X." t.co/nXKPmVrKEr

Digital Writing Tip #10: Volume wins. What makes a successful writer in 2021+ is not one single piece. It's their body of work. Their LIBRARY. Don't obsess over the performance of any one piece. Focus on building a library of assets. 📈📈📈📈📈

Digital Writing Tip #11: Don't compete in someone else's category. Create your own. The book, "The Subtle Art of Not Giving a F*ck" was the first self-help book with a "IDGAF" voice. And it has sold millions of copies. What happened next? Lots of sub-par copycats. t.co/wIGV6GLRDz

Digital Writing Tip #12: The cost of reading your writing is TIME off someone's life. Think about that. When you write something, you're asking someone to *pay* with 30 seconds or 3 minutes of their LIFE. Keep that urgency in mind when writing. Make every word matter.

Digital Writing Tip #13: The easiest way to stand out? Use languaging. Languaging = the strategic use of language to change thinking. It's not a book. It's an e-book. It's not art. It's digital art. The word you pick to MODIFY the existing word changes how people *see* it.

Digital Writing Tip #14: The more you write, the more you write. You'll only have so many ideas before you begin the journey of writing online. But once you start, your flywheel will spin. Everything you write gives you data on what ELSE you can write. And so on, and so on.

Digital Writing Tip #15: When you find something that works, repeat it. For example, I've written dozens of "101" threads. Why? Because they get 10x more engagement than anything else I write. Find patterns & repeat them. t.co/Sz2WQGeo3u

Digital Writing Tip #16: Feel like you've run out of ideas? Use our Endless Idea Generator • What topic do you want to write about? • Choose a proven approach • Tell the reader why they should trust you This is how you turn 1 topic into 100 different variations. t.co/fTY7mI1YYa

Digital Writing Tip #17: You can't know what your niche is until you start publishing. Every writer begins their journey with assumptions. "I assume readers want X." It's not until they hit PUBLISH that they realize what they thought readers wanted, readers didn't want.

Digital Writing Tip #18: The most important thing you will ever write on Twitter is your Lead-In tweet. This is what *hooks* readers. And if your Lead-In tweet doesn't share a Story, Framework, or hint at the Actionable Advice to come, nobody is going to click and read. t.co/N5Dmt5zFpb

Digital Writing Tip #19: Don't delete past work. All writers have this fear: "What if someone sees my early work and thinks it's bad!" But guess what? Your old work gets more valuable as time goes on. It becomes your origin story.

Digital Writing Tip #20: Everything you write that performs well gives you the OPTION to explore new territory. This is the best part about being a data-driven writer. As things perform well, you now have a choice: • "Do I want to write more of this?" • "Or don't I?"

Digital Writing Tip #21: Write where people already are. Our favorite platforms are: • Twitter • Quora • Medium • Reddit • (sometimes) LinkedIn • Anywhere with an EXISTING userbase

Digital Writing Tip #22: Don't worry about editing. In your first year of writing online, there's 0 point in editing your work beyond checking for spelling errors. Because you don't know what to edit FOR yet. Instead, ship as many ideas as you can. Learn what readers want.