from Nicolas Cole 🚢👻 | by Nicolas Cole 🚢👻

Attention Writing Twitter 📢 January, 2022 is gearing up to be Ship 30 for 30's BIGGEST cohort yet (1,000+ Shippers). To celebrate, let's play a game. 1 RT = 1 digital writing tip we share inside the course. Ready, go.

You can join the last Ship 30 for 30 cohort of the year here 👇 t.co/p3fD3u8LRe

Digital Writing Tip #1: It's your content. You can do anything you want with it. Atomic Essays can become: • Newsletters • Landing page copy • eBooks • Digital Products • Course material • Scripts for podcast episodes • Etc.

Digital Writing Tip #2: You make your headlines more compelling by increasing the voltage ⚡️⚡️⚡️ You can do this to your: • WHAT? • WHO? • FEELING • PROMISE More description in any one of these parts of your headline = ⚡️⚡️⚡️⚡️⚡️ t.co/8sWX177c4y

Digital Writing Tip #3: You are not the main character. Your reader is. This means, even if you're telling "your story" or sharing "your insights," you have to find a way for it to relate to the reader's wants, needs, questions, and desires. They should see themselves in you.

Digital Writing Tip #4: All content can be reverse-engineered in 4 buckets. • Actionable • Analytical • Aspirational • Anthropological We call this The 4A Framework. Start here, and your writing will have 10x more clarity. t.co/rvziR2LygH

Digital Writing Tip #5: DO NOT START A BLOG. A huge reason we started #Ship30for30 was to help writers avoid making the BIGGEST mistake when writing online. Your blog has zero distribution. Instead, we help writers start their own Social Blog. t.co/IhAfzBM08M

Digital Writing Tip #6: Write for the version of yourself 6+ months ago. So many people want to write, but aren't sure what to write ABOUT. Here's an easy framework: Write for the version of you who didn't know what you know today. Help that person.

Digital Writing Tip #7: Not sure how to structure your writing? Use a proven approach. "Lists" have a bad reputation, but they're a terrific way to organize ideas. You can organize just about anything into a list. t.co/K4nb2g3vRg

Digital Writing Tip #8: It's only clickbait if you fail to keep your promise to the reader. If you write an amazing headline but the content is sub-par, you "tricked" the reader. They call that clickbait. But if DELIVER on the promise, guess what? *Bookmarked*

Digital Writing Tip #9: Credibility can come in many forms. Don't feel like you're "the expert" on anything? Go out and curate what experts have to say about X. Congrats! You're now "the expert of curating experts on X." t.co/e0obK2dXWQ