from Nicolas Cole 🚢👻 | by Nicolas Cole 🚢👻

As someone who has accumulated 100,000,000+ views online, take this to heart: Attracting attention *for the sake of attracting attention* is a rat race. Learning how to write a viral article, or create a viral video, is not hard. The real question is: to what end? 🧵👇

I'm proud of the fact that I cracked the code of writing online, and wrote the book on how to do it. I learned a lot accumulating millions and millions of views on my work. But I'm starting to think, if I could go back, I'd care a lot less about chasing views.

Instead, I'd start with exactly what I'm doing now: Focusing on solving a very specific problem, for a very specific group of people, through written content. This leads to more clarity, allows you to move faster, and connect in more meaningful ways with people.

I can't express how many viral things I've written where the comments I received were "nice!" or "cool!" And at first, the volume of responses & notifications is intoxicating. But it very quickly wears off, and you're left feeling unsatisfied.

I now much prefer going deep within a niche. Hearing people's questions. Engaging in conversations. Nerding out about the topic. Less views, but 100x more fulfilling (and, by the way, profitable). I've made $0 off my 100,000,000 views.

Recap: • Views don't matter • Followers don't matter • In the end, most metrics don't even matter All the matters is your ability to create new & differentiated ways of thinking, Name & Claim them, and share them with the people who need them. This = success.