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Brian Feroldi

Categories within Brand Verticals that narrow down the scope of Brands

Business Taxonomy

Brands, companies, advertisers and every non-person handle with the profit intent related to Banks, Credit cards, Insurance, Investments, Stocks 

Financial Services Business

Top level entities that describe a Brands industry

Brand Vertical

Business & finance

Entity Service top level domain, every item that is in Entity Service should be in this domain

Entities [Entity Service]

Financial services

Brand

J.P. Morgan

Top level interests and hobbies groupings, like Food or Travel

Interests and Hobbies Vertical

A grouping of interests and hobbies entities, like Novelty Food or Destinations

Interests and Hobbies Category

Personal finance

Government

Interests, opinions, and behaviors of individuals, groups, or cultures; like Speciality Cooking or Theme Parks

Interests and Hobbies

Stocks & indices

Unified Twitter Taxonomy

Investing

Allstate

From 1980 to 2014, a JP Morgan study found:

▪️ 40% of stocks lose money
▪️ 64% of stocks underperform
▪️ ~7% of stocks accounted for nearly ALL of the gains

One reason indexing investing works so well is all of this chaos is invisible

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from Brian Feroldi | by Brian Feroldi