9 days ago
A head of PR without a social media following is like a head of engineering that can’t code.
Don’t hire PR. They’re often ex-journos who want to feed stories to an increasingly obsolete downstream media. This doesn’t work. Instead, go direct. Or, hire influencers. Either way, now you have your own distribution. No need for either PR or legacy media.
See also this thread. Thing is, everything Antonio puts out comes directly from him. He already has an organic audience that vibes with his writing. Every creator of even modest scale does. So, we no longer need the artifice of PR & old media. That’s all fake stuff. Go direct. t.co/5QaZ0ubPfr