from Patrick McKenzie | by Patrick McKenzie

You can go up and down many “traditional” industries with variants of this question, and many of the answers are unicorns in waiting. Some are in plain sight. t.co/N2a6tkuwdk

Meter is a great example. “Why would businesses have twelve vendors and $X0k in upfront costs to wire their office with Internet when *obviously* they just want the Internet to always work and for a bill to come once a month.”

Note that “obvious” elides substantial hardware, operational, and financial challenges. (One part of the offering is a beautiful bit of financial alchemy. Not unprecedented, in fact the opposite, but nobody has yet done it well.)