from Patrick McKenzie | by Patrick McKenzie

One for the “Marketing is a force for good in the world files”, brought to you by an ad for the importance of routine colonoscopies despite the minor indignity of the procedure. t.co/zAO6LLn1Ae

I could write extensively about how bad medical marketing is, in part because providers of (in this case) preventative medicine are so fragmented that nobody in society had correct incentive to put someone of Ryan Reynolds and team on the project for 4 hours.

(It was probably more than that, sure, but it’s far less than the amount of human effort that went into selling you Doritos this year.)