Balaji Srinivasan


22 days ago

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This is a common phenomenon that also happens outside movies. It’s the opposite of a rebranding. A rebranding changes the frontend interface (the brand) but keeps the backend constant. This is instead a silent backend update. The frontend is constant, the backend is changed.

Rebranding: same content, different symbols Reinterpretation: same symbols, different substantive content

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