Today, we’ll cover how to use it to help with your content strategy and content creation efforts.
Let’s dive in!
Why Twitter's advanced search is important for content creation
One of the most common challenges that content creators face is coming up with fresh and relevant content ideas for their audience. It can be difficult to consistently come up with new topics or angles, especially if you are creating in a crowded niche.
You can easily overcome this with advanced search.
By digging deeper into specific keywords or phrases related to your topic, you can uncover valuable insights about what people are searching for online and create targeted content accordingly.
Advanced search makes it much easier not only to stay ahead but also to establish yourself as a top creator,
But before diving too deep into that, let’s do a quick recap on how to use advanced search.
How can you use Twitter's advanced search? Search operators
Twitter's advanced search works with what’s known as “Search operators.”
Search operators are a series of formulas you can paste directly onto the search bar to make the advanced search easier.
Here are some of the most common:
HOW DOES IT WORK
Returns all tweets ever posted by @JustinBieber
Tweets since a specific date
Tweets until a certain date
Filtering tweets by language. In this case, English
Filter tweets by the number of likes
Filter tweets by the number of retweets
Only returns content that HAS an image or video
Only returns content that DOESN’T have an image or video
Returns tweets containing an url with the a concrete word in it
Returns tweets with the exact phrase between the “
Now that we’ve covered the basics, let’s jump into how to use them to get more content ideas.
How to use advanced search for content creation. 3 use cases.
#1 - Use advanced search to research a specific topic
You can find popular tweets about literally any topic you can imagine.
Let’s say we want to do some research around “AI writing”.
Let’s go to the search bar and paste our topic and add a minimum number of likes to ensure that the content we get in return is relevant and popular.
If we want to make the search even narrower, we could add a date formula to get only the tweets published in 2023.