How to Write Great Tweets (5 min. guide)

All you need to know to create great and engaging tweets every time you want. Tips and examples on how to write the best Twitter content.

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All you need to know to create great and engaging tweets every time you want. Tips and examples on how to write the best Twitter content.
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How to Write Great Tweets (5 min. guide)
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When it comes to Twitter, brevity is what is important. The most successful people on Twitter know just how to deliver a valuable, sharp message in a few words.
A poor tweet will remain invisible in the stream of millions of tweets that make an appearance on the platform every day. Getting it right means you will gain visibility, build trust, and gain new followers.
Fortunately, there are many resources available to help you create amazing tweets that will reel in your audience and help you grow your following.
With the stakes so high, it is important to know how to write tweets that may just elevate your content to the virality zone.

What makes a Tweet engaging

Before we dive into how to write great tweets, let’s take a minute to understand what makes a tweet engaging. Tweets that perform well are informative, concise, and timely. They provide bite-sized information, link out to relevant sources, and leave you hungry for more.
Here are a few things that most good tweets have in common:
  • A clear, concise message
  • Relevant visuals
  • Link to a source for further information
  • Using keywords that link it to a trending topic
You can also make use of Tweet Hunter’s tweet templates to create engaging tweets that always work.

Things to consider when creating a Tweet

To understand how to write amazing tweets, there are a few key things to consider:


Before you post anything, think about how the content will be used by your audience. Is your content newsworthy, inspirational, or appropriate enough to draw your audience in? Will it entice your followers to engage or retweet?

Images and Videos for Twitter

While you only have 280 characters to deliver your message on Twitter, you can also make use of images and videos. Think about whether visual content may convey your message more effectively or add value to the text.
Your tweets can also include links to outside sources that provide valuable information. Use a URL shortener to create short URLs. Also mention others in your tweets to boost engagement where possible.
Leverage top Twitter trends when crafting your tweets. These current topics are hugely popular and can boost the visibility of your tweets.


Consider creating tweets that are inclusive and accessible to reach a wide audience. Make images accessible.
If you’re not sure what to tweet, use Tweet Hunter’s fill-in-the-blank tweet templates.

Tips to write a good tweet

Here are our top tips on how to write tweets that get retweeted:

1. Keep it Concise

Messages on Twitter are meant to be concise and simple. With the character limit, it may not always be easy to get your point across. Cut out all unnecessary words and get right to the point. Your tweet should read like a headline that draws in followers.
Check out Tweet Hunter’s guide on how to create evergreen tweets that are concise and impactful.

2. Make it Visually Attractive

To attract the greatest number of viewers, your tweet should be visually attractive. Combine your tweets with videos and images to make them more informative and appealing. This is also a great way to step out of the character limit and deliver more information with fewer words.

3. Tag the right People

Tag audience members, partners, and influences to increase engagement. This will make your content more conversational and personalized. When people do respond, participate in the conversation to increase engagement.

4. Use a CTA

A CTA is a crucial tool for getting more engagement on your tweets. Give your followers clear directions so they know exactly what to do. A CTA can influence your audience and help you get more comments, retweets, and likes.

5. Incorporate Emojis

Twitter supports the use of emojis and including them in your content will make them visually appealing. Emojis are also a great way to help your audience understand the emotions behind a tweet. They are also more likely to retweet it.
Always include a link whenever possible. There’s only so much information you can pack in 280 characters. Provide your audience with a link to resources where they can get more information. Linking to your website will also increase the reach of your tweets and improve traffic.

7. Use Humor

Twitter is a very direct platform so use a little humor in your content to make it more interesting. Humor makes you more relatable and allows your audience to get a sense of your personality. Share memes or create content that will get a few laughs out of your followers. This is an easy way to get more followers as well as retweets.
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Tweet Hunter can help you generate ideas as well as create engaging, concise, and powerful tweets in minutes. Try it for free