Certain “tweet types” are common among the most successful creators on Twitter.
Each of these types offers its own approach to attracting followers and boosting your personal brand on the platform. Knowing and mastering these is a MUST if you want to grow on Twitter.
For this article, we’ve classified them into 9 different categories (with examples). Let's dive in!
#1 - Teach Tweets
Twitter is a great platform to share your expertise on a particular topic.
The “teach” type of content (how-to’s, guides, step-by-step…) is probably the most common on Twitter. This is because, if done well, it builds authority and credibility in your niche.
If you are looking to monetize your audience by providing services, you should focus on this type of content. A great example is this “how-to” tweet from Clint Murphy 👇
I've spent 22+ years studying Finance with the last 7 as a CFO, and
— Clint Murphy (@IAmClintMurphy) November 24, 2022
I'll teach you How to Read a Balance Sheet in the next 7 minutes:
#2 - Entertainment Tweets
Entertainment is probably the #1 reason people log into Twitter, whether they know it or not.
There are many ways to entertain: you can mix it with your topic and have like a mix of teaching or entertaining, or you can just focus on making interesting content that your audience would love to read and deep dive into, like this thread 👇
A single Pixar lunch meeting lead to 6 films and $4B at the box office.
— Trung Phan (@TrungTPhan) June 16, 2023
It might be the greatest business lunch ever and was memorialized in the teaser film trailer for Wall-E (2008).
Andrew Stanton — one of Pixar's most prolific directors — tells the story:
➡️“In the summer… pic.twitter.com/JG3rXQM14q
Another way of entertainment that’s very popular on Twitter is memes. They are light, fun, and easy to produce.
when someone tells you they did a Ted Talk pic.twitter.com/DutErKlHAs
— Trung Phan (@TrungTPhan) April 20, 2023
#3 - Inspirational Tweets
Inspirational content creates an emotional connection with the audience. It also has a high virality potential, as people are more willing to share content that resonates on an emotional level.
And, even if it sounds crazy, it has the potential to impact people’s lives positively. You can inspire your audience to overcome challenges and pursue their goals like Dan does here 👇
Go to the fucking gym.
— DAN KOE (@thedankoe) June 16, 2023
Go on a fucking walk.
Build a fucking business.
Learn to calm the fuck down.
Maximize every fucking area of your life.
Mind, body, spirit, business.
Your quality of life will be high as fuck.
#4 - Engagement Tweets
There are certain types of tweets that are more likely to generate engagement than others. They are very useful for growing an audience quickly. Some examples:
→ Questions
Asking a question to your audience is a great way to 1) get insights directly from them and 2) generate engagement so your tweet gets boosted
In ONE word, what's the biggest thing holding people back from living their dream lifestyle?
— Eddy Quan (@waronweakness) April 8, 2022
Some tips: don’t ask open-ended questions. Ask people to reply in one word or one sentence so it’s even easier for them to do so.
→ AutoDM types of tweets
Tweets crafted to generate a ton of likes and replies. They are usually used to distribute a lead magnet or a digital product.
Want to get paid $2,000-$5,000 per client to write 3-15 tweets a day?
— Dakota Robertson (@WrongsToWrite) June 13, 2023
I made a 7-minute masterclass breaking down how I helped Dylan Ladd land $3K/month clients.
Want me to DM it to you?
• Like this post
• Comment "Moist"
Only sending to 750 people.
Must be following. pic.twitter.com/gNgXfDcoXC
PS: Learn more about how to properly use the Tweet Hunter’s Auto DM feature
#5 - Curation Tweets
Who said you need to create content to stand out on Twitter?
With more and more content being produced, the need for curators is also increasing. Find the signal among the noise and share it with your audience 👇
10 insanely useful websites you probably didn't know: pic.twitter.com/NnKKSHWzNG
— Easlo (@heyeaslo) March 18, 2023
Here are 10 more examples of content curation that will help you grow on Twitter.
#6 - Analytical Tweets
Break down complex topics and make them more accessible to people. Or how someone did something specific. These types of posts are also very good at building credibility around a topic.
You demonstrate your expertise by analyzing what someone else did plus adding your two cents 👇
If I wanted to build a Twitter Audience in 2023
— Alex Llull🕵️♂️ (@AlexLlullTW) January 3, 2023
these are the 5 strategies I would follow
and the 5 creators I would steal them from:
#7 - Story Tweets
Personal storytelling is the key to creating a brand that sets you apart from the competition.
Your experiences, perspectives, and unique voice are what make you stand out in today’s crowded Twitter market. By telling your personal story, you get to connect with your audience on a deeper level that not even AI can replicate.
3 years ago, I was a burned out dentist stuck in the rat race.
— Kieran Drew (@ItsKieranDrew) May 20, 2023
I thought I'd be trapped in my career forever...
But then I found the creator economy.
Here's how I went from drilling teeth to building a 6 figure creator business by writing online: pic.twitter.com/l5xAZjv6zH
There might be thousands of people talking about marketing. There’s only one “you” doing it. Your experiences, perspectives, and struggles make you unique and set you apart from the rest.
Go deeper on how to tell your personal story on Twitter.
#8 User-Generated Content
Encourage your followers to create content related to your brand or products. This can be in the form of reviews, testimonials, or sharing their experiences. Then share that content to increase engagement and credibility 👇
Wanna learn Buyer Psychology in 3 mins a week? 🧠
— Katelyn Bourgoin 🧠 (@KateBour) May 30, 2023
Why We Buy is the free newsletter that demystifies buyer behavior so you can market smarter
Today we’ll explore: Choice Closure
47,593 smart readers will learn brainy tips to minimize buyer's remorse
Signup here: @katebour pic.twitter.com/Ks4AqXhvaC
#9 Behind-the-Scenes / Build in Public Tweets
Offer a glimpse into your life and the inner workings of your business. Behind-the-scenes content humanizes your brand and builds a stronger connection with your audience.
The best way to do it is to be fully transparent. You share the wins but also the losses 👇
My wife and I decided to give up on our startup @logologydesign
— Dagobert Renouf (@dagorenouf) June 13, 2023
It was a tough decision to make, especially after spending 5 years and almost all of our savings to bootstrap it.
But the reality is that despite our best efforts, we never found a way to grow beyond survival…
Mixing it all together
Now that you are aware of the different types of tweets you can create, the question is: do you need them all?
And the answer is: up to you.
What we recommend is that you pick 2-3 types of content at most and make those your main thing. Then you can sprinkle others, but more occasionally. For example, you could do:
- 50% educational content
- 20% inspirational content
- 20% story content
- 5% engagement content
- 5% user-generated content
Decide what type of content resonates with you the most and start experimenting with it.
You now know another tip to make it on Twitter. Get out there and create!