The creator’s game is an infinite game as there’s always the next piece of content to create.
But more content isn’t the answer to real growth.
The problem is that “the supply of content is growing, but demand is static.” In other words, the people on the receiving end of all this content are only going to consume so much. Their demand isn’t growing with the supply.
To realize growth as a creator, the answer can’t just be to increase content production proportionally to the growth goals you need to achieve.
This is why repurposing your content is crucial.
Content repurposing is taking your old content and breathing new life into it. It’s repurposing that same idea but in 100 different ways. Don’t worry about iteration, everything we know around us is built upon iteration.
Not only is repurposing your content a great way to get more out of your content, but it’s also a way to get ahead in such a competitive content landscape.
And finally, it’s a way to deliver even more value to your audience.
Most creators think they should create the next viral hit from scratch. But, what if the secret to growth lies in our own content? After all, published content got feedback from your audience. It got engagement or not.
That’s your validation.
It’s time to extract the most value out of your content and repurpose your content like a wizard.
Here’s our 5-step process to become a content machine:
Copy & Paste
Use data to find your best content
In this part, we list the different methods to figure out how you can find the right content to recycle.
No matter your approach, the goal here is to find content that:
Did well with your audience (many likes, comments, private conversations initiated)
Didn’t do well with your audience, but you feel there’s still potential to get more success
Search for your own handle, find your top-performing content, and save it for future usage.
Organizing your thoughts
It’s great when you know what content does well, but that isn’t everything you need to do.
You need to have a system in place that allows you to manage your content.
You can use the Twitter bookmark’s feature, craft a swipe file with tools like Notion or Airtable, or, you can choose to use the extended features of Tweet Hunter.
Fellow creator @ Alex Llull shows us how it’s done perfectly:
You select what tweet you want to add to your swipe file
You “star” it
You choose into which folder you want to save it
You go to your swipe file and start with the recycling
Saving and managing your content is an essential part of your repurposing strategy.
5 tactics one can use to recycle content:
1. Copy, Paste & Repost
We start with the most obvious one: copy and paste your content.
You’ve already done the heavy lifting: you’ve created your piece of content, published it on Twitter, and waited. You hear a little bit more than crickets.
As creators, we don’t do this that often, because we think that our whole audience sees everything we put out.
That’s just not how the world works.
Like yourself, your audience has other things to do.
Don’t be afraid to repeat yourself and re-publish your content on Twitter every once in a while.
As long as you know your content helps your audience solve a particular problem, you’re doing them a favor.
Being a creator is building your own content library. One piece at a time.
Excerpting involves grabbing individual pieces from the content to use elsewhere.
You can take a tweet of your thread to use as a single tweet.
Using the native Search function of Tweet Hunter allows you to find the content that most resonated with your audience. Save your best-performing to your Evergreen Collection to edit it later.
How does this work?
You can easily repurpose a thread into many single tweets.
Search for a well-performing thread using Twitter Analytics
Go through each of the tweets
Figure out which tweets resonated the most with your audience (look at likes, replies or shares)
Post that tweet as a single tweet – with or without editing
3. Categorize your own work
Thinking that everyone always reads all your content is madness.
That’s why you need a way to categorize your own work.
A great way to do this is by creating a running thread. Every time that you add a new tweet to the thread, it shows up on the feed of your followers. It’s a good idea to use a running thread as your pinned tweet to show (potential) followers more about your story.
Being in the game for a long extent of time probably means you have a shitload of content.
Content that’s been validated by your audience. No engagement is feedback as well. You know what worked and what didn’t.
By looking at the engagement: likes, comments, shares.
Yes, to a certain extent, those are vanity metrics, because they don’t pay your bills.
But, they do show what content resonates with your audience and which content didn’t.
You’ve probably already got a goldmine of content that could have a second life with a little extra love and attention.
There are different things you can do:
Add information: As a creator, you learn along the way. Don’t be afraid to add new information to provide the most value possible.
Replace outdated information: on average, evergreen content outweighs temporary, trending content. So, the more you can make your content up-to-date, the better it performs.
Change the layout: switching up the visual representation of your content helps with readability. And, this increases the reading time.