The creator’s game is an infinite game as there’s always the next piece of content to create.
But more content isn’t the answer to real growth.
The problem is that “the supply of content is growing, but demand is static.” In other words, the people on the receiving end of all this content are only going to consume so much. Their demand isn’t growing with the supply.
To realize growth as a creator, the answer can’t just be to increase content production proportionally to the growth goals you need to achieve.
This is why repurposing your content is crucial.
Content repurposing is taking your old content and breathing new life into it. It’s repurposing that same idea but in 100 different ways. Don’t worry about iteration, everything we know around us is built upon iteration.
Not only is repurposing your content a great way to get more out of your content, but it’s also a way to get ahead in such a competitive content landscape.
And finally, it’s a way to deliver even more value to your audience.
Most creators think they should create the next viral hit from scratch. But, what if the secret to growth lies in our own content? After all, published content got feedback from your audience. It got engagement or not.
That’s your validation.
It’s time to extract the most value out of your content and repurpose your content like a wizard.
Here’s our 5-step process to become a content machine:
In this part, we list the different methods to figure out how you can find the right content to recycle.