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Twitter is full of great content. But most of the time, that good content never reaches who it should because of bad copywriting. Here's how it works:
Good ideas + bad copywriting = 💀
Average ideas + good copywriting = good
Good ideas + good copywriting = Money
The good thing about Copywriting is that it's a skill that can be learned and improved. Take a look at your favorite tweet account's first tweet vs. their last tweet, and you'll notice a difference.
That's copywriting at work. But before we get there, it's essential to understand the most common copywriting mistakes on Twitter and how to avoid them.
This is what we'll cover in today's article. Let's jump in!
Content is king, but if the tweet you wrote is difficult to read, it won't matter if it's the best tweet in the world.
People won't read it.
A good tweet has a balance between format and substance.
Twitter is a fast-paced social network. People today scroll fast and consume even faster.
That's why your content needs to look GOOD to stand out and break through the noise.
Let's see it with an example: Assuming both tweets had the same information, which would you read first?
This is why tweet formatting is so important when writing your tweets. It makes your content easy to spot and read. It draws attention to it.
Take the example above. The information is the same, but its presentation is different.
This can easily be achieved by using blank spaces and other elements like bullet points.
Feel free to separate your sentences while writing tweets. It may initially feel a bit counterintuitive, but it's the right way to approach Twitter.