We all hate the blank page.

That feeling you have to post on X today but you don’t know where to start. Minutes go by standing at that blinking cursor. Hours even. And you still have nothing.

To succeed on X, you need to make content (duh). The problem is that content creation comes at a price: your time.

If you have it, then it’s not an issue. But that’s not realistic. Most of us are not full time creators. We can’t afford to spend hours and hours just thinking about content.

After many years of writing on Twitter/X, we’ve learned a thing or two about writing on the platform. Here are our best 6 tips on how to save hours on content writing for X.

#1 - Start from the hook/headline

A strong hook gets the reader in. If you fail at that, the rest of your content won’t matter.

So our advice → Come up with a hook first, THEN write the rest of the content.

By doing that, the hook acts as a guide for your content. You’ll notice that ideas flow better than by simply staring at a blank page.

And don’t worry. If hook writing is hard for you, we’ve compiled over 40 hook templates so you can get started asap.

#2 - “Bullet” your post first

Okay, you have a strong hook. Now what?

Do a brain dump first. And do this in bullet points. Don’t pay too much attention if it doesn’t feel cohesive now.

Think about this as your post’s skeleton. You first need a structure and later you can think about the flesh and the skin.

This works best if you are writing a thread or long-form post, but it can also work for shorter posts.

The idea is to list everything you’ll cover first, then expand in more detail.

#3 - Keep a Swipe file

Spending much time searching for content ideas while staring at a blank page? Sounds familiar?

The blank page syndrome is one of the most common yet easily avoidable mistakes every creator on X makes.

Your solution is simple → keep a swipe file