Getting more followers is something every creator aspires to.
Followers mean an audience. And an audience is often an unfair advantage for whatever you do.
But if you’ve ever tried to build an audience, you know it’s not as easy as it sounds.
Many people talk about what you should do to build that audience. But not that many talks about the mistakes you are probably making that keep you from building that audience.
That’s precisely what we will cover today with this article. The 13 mistakes killing your Twitter growth (and how to solve them):
“Niche down” is one of the most common yet overlooked Twitter growth advice.
We all have many interests. For example, you might like marketing, cooking, and hiking on the weekends.
The thing is that, at least early on, people won’t follow you because of all those things. Instead, they will follow you because of what you share about one particular topic.
This means that early on, you need to “niche down.” Meaning pick one topic and make 90% of your content about that topic.
Sounds boring? Depends.
You need to understand that you are trying to grow on Twitter with one goal in mind. This goal is often business related, so it makes sense to keep your account focused.
You can always open a different account and use it for personal use. But your account needs to feel focused and professional if you want to make the most of Twitter.
Most creators make a mistake when writing their bio to make it about them.
“Wait, it’s my bio. So it should be about me, no?”
Yes. And no.
A good bio is not about the creator, it’s about the audience.
What do they get by following you? How are you helping them? What's in it for them?
That should be your focus.