Elon Musk revealed Twitter’s algorithm source code last week.
Musk's decision comes amid concerns over the social media's impact on everyone, including the spread of misinformation and the manipulation of public opinion.
By making the source code public, Musk hopes to address such concerns by increasing transparency and allowing for greater community input into the platform's development.
Twitter mentioned in its blog post that they uploaded the source code in two repositories on GitHub, the code sharing platform.
But what many of us want to know is how to use it in our favor, to create the right type of content that will help us grow our Twitter account and build our Personal Branding over time.
We dived into the source code along many Twitter Brains that have done the legwork on how to make it work in your favor.
Are likes, retweets and replies a ranking factor? Let’s find out!
User Indexsy did a good Cheat Sheet with most of the information found about the reveal, see embed below — and for more details, keep reading!
https://twitter.com/indexsy/status/1642127498036264961?t=ZdyyToHOdwwnAKr0sVzewg&s=19
Twitter user Akash Gupta (@aakashg0) figured from the source code that the algorithm decided 30x boost for each like, 20x for each retweet and only 1x for a reply. This clearly means earning likes is more impactful than retweets and replies. He further added that videos and images give a boost of 2x.
https://twitter.com/aakashg0/status/1641976892885540865
Paying the monthly fee for blue check marks can extend the organic reach.
https://twitter.com/aakashg0/status/1641976919015956481
Engagement can be hurt by various actions, such as mutes, blocks, unfollows, spam reports, and abuse reports. Listed below are some of the algorithm outputs: